Like all car companies, Fiat Chrysler Automobiles has been globalizing. Fast. It no longer makes sense to produce a vehicle in one place and ship it to another when we could simply produce it locally and drive it right over to the dealership where you, dear customer, can pick it up.
Most people think of big companies as huge, distant, faceless groups of strangers churning out products just to make a quick buck. But that isn’t the truth at all. The truth is that there are real people behind this company, and they work with local people, your friends and neighbors, at your local factories and dealerships. Just because they have a branch in Hong Kong or Dubai doesn’t mean they don’t support people locally, in your area. That’s why it makes sense to globalize – because by globalizing our production, we’re able to support more local markets as demand everywhere increases.
The Jeep brand is selling especially well. Everywhere. Jeep global vehicle sales increased by 39 percent in 2014 to an all-time annual record of 1,017,019 units. This marked the third consecutive year that Jeep has made record global sales. (The Jeep Wrangler alone accounted for 23 percent of those sales.)
U.S. plants are already at or near full capacity. Last year, the Toledo Assembly Complex ran for twenty hours a day, seven days a week, and produced 511,466 vehicles – the most ever. But Fiat Chrysler exported thousands of Wranglers to over a hundred markets outside of North America.
Instead of making a Jeep in Canada and shipping it to China, it’s better for everyone – not to mention Planet Earth – to just produce the cars locally. That’s why Fiat Chrysler will be opening two new plants in Brazil and China this year. This will increase production capacity by 590,000 units in 18 months – an unprecedented feat. The goal: to sell 1.9 million cars in 2018. LMC Automotive estimates that over 30 percent of Jeep’s production will be outside North America by that time, compared with just 2 percent last year.
The Brazilian plant in Pernambuco, in northeast Brazil, will produce the Jeep Renegade in state-of-the-art facilities. (Right now, the Renegade is only produced in Italy.) It fits the narrower South American roads perfectly, and “matches the spirit of adventure and can-do attitude of Brazil,” said the President and CEO of Jeep, Mike Manley. Sales will begin during the second quarter of 2015.
Jeep actually had a plant in China back in the ‘90s, but it shut down. This year Jeep will restart local production of its Cherokee SUV, to be followed by the Renegade in 2016. Jeep also plans to increase their dealerships in China from 160 to nearly 220.
Jeep will also soon be entering the Indian market, with the Wrangler SUV going on sale by the end of the year, followed by the Grand Cherokee at the start of 2016.
Jeep is growing at a faster rate than any other automotive brand. Like so many great companies, its roots are American – but its branches stretch across the globe. So come down to Mancari’s and check out the best Jeep models we have in stock.