Recent studies have shown that younger buyers are becoming more interested in purchasing smaller compact utility vehicles instead of large SUVs.
We have noticed that car companies are well attuned to the ever-growing trend of Millennials by gravitating toward smaller automobiles.
But why are automakers like Jeep so eager to reach this optimistic, tech savvy generation?
To start, there are roughly 77 million Millennials in the U.S. today, which make up 12 percent of the new car segment.
Experts estimate that within the next six years, Gen Y will account for a whopping 40 percent of new car sales.
It becomes apparent after looking at these numbers why this group of buyers is so important.
While we know that young people play a crucial part in the production and sales of compact utility vehicles, it’s also helpful to understand some of the factors that influence Millennials during the process of buying a car.
It goes without saying that smaller SUVs are less expensive than their larger counterparts.
They are also better on fuel than larger trucks. In fact, Jeep’s all-new CUV, the Jeep Renegade, gets nearly 50 miles to the gallon.
Many of these younger buyers live in dense, urban areas; oftentimes commuting to the suburbs or outskirts of town to visit family, not venturing far from the social scene to stay close and connected.
Practicality and convenience are a must and the Jeep Renegade offers the best of both worlds.
Packed with loads of cargo space and creative little storage areas, the Renegade offers room for five, giving this burgeoning generation of drivers the opportunity to take a weekend trip to Vegas or an off road excursion to the mountains or the desert.
Speaking of excursions, the 2015 Jeep Renegade was built to travel.
The signature Jeep Active Drive Low comes standard with 20:1 crawl ratio, a 1-inch factory lift, and 17-inch off-road aluminum wheels.
Cut from the same cloth as the iconic Willy’s MB, the Renegade comes equipped with 2 available Jeep active drive 4×4 systems.
Since this is a generation that was practically raised on the Internet, Jeep took the liberty to add some pretty cool tech features which includes a smart phone integrated infotainment system with optional 5 or 6.5 inch touch screen, a 7 inch configurable TFT display in the instrument cluster, and a unique My Sky roof system.
As Jeep’s first debut into the compact SUV market also smartly combines military inspired design and performance with city smart Tek Tonic comfort.
The automaker will sell the Jeep in over 100 markets worldwide with youthful, thrill-seeking customers everywhere in mind.
And if it’s adventure you’re looking for, Mancari’s in Oak Lawn has the perfect Jeep for you. Stop over and visit us today!